## **Insight _Advantage_**: Generate Behavioral Alpha

Essentia’s flagship Insight _Advantage_ tier helps unlock the _behavioral alpha_ — the excess return that results from mitigating one’s own biases — hidden in your decision-making process.

_Advantage_ is a full suite of best-in-class decision analytics: everything from _Basic_ and _Pro_, plus over 50 analyses and backtests that have been road-tested with portfolio managers around the world for over a decade.

For those who want to continuously improve, our optional coaching and behavioral nudges have been [proven to enhance investment decision-making](/content/whats-in-a-nudge/index.html). Managers who engage with nudges outperform managers who don’t by **160 bps per year**, on average.

[DOWNLOAD OVERVIEW PDF](/content/product/insight-advantage-manager/#factsheet/index.html)

[REQUEST A DEMO](/content/contact/?contact-reason=Request_a_demo_of_Essentia_Insight_Pro_or_Advantage/index.html)

Essentia’s analysis of real-world data shows a clear correlation between nudge engagement and portfolio performance. [**Read more**](/content/whats-in-a-nudge/index.html)

## Measurably Better Investment Decisions

Insight _Advantage_ runs your historical trade and behavioral data through our **industry-leading analytics engine**. Our proprietary algorithms use AI to detect behavioral patterns — the good ones that contribute to alpha, and the poor ones that destroy it.

This analysis can be regularly reviewed with your dedicated [Essentia Insight Partner](/content/product/consulting-and-coaching/index.html), a former fund manager who can help you distill the data to reveal the behavioral patterns that have the biggest impact on your performance.

These insights are used to formulate process enhancements going forward. A key aspect of this feedback loop is [**Essentia nudges**](/content/product/about-nudges/index.html), which **digitize the investment journaling process** and automatically notify you — ex-ante — when a critical decision point is approaching or a detrimental behavioral pattern may be emerging.

## Insight _Advantage’s_ **actionable data** and **proactive nudges** help you do more of what you’re good at — and less of what you’re not.

Your **Essentia Insight Partner** will meet with you on a regular basis and provide a tailored and confidential review of your portfolio activity as analyzed by Insight _Advantage_. This data-driven review cycle is an invaluable tool to enable continuous improvement in your decision-making process.

All of our Insight Partners are former portfolio managers who understand your investment strategy and can cut to the key points that matter most to you.

[**Meet Our Insight Partners**](/content/product/consulting-and-coaching/index.html)

**Nudges** are a scientifically proven way to reinforce improvement in investment decision-making habits. They integrate seamlessly into your daily workflow and enable you to put the data insights you glean from Essentia to work quickly and consistently, while at the same time capturing richer contextual data for future analysis.

[**Learn More About Essentia Nudges**](/content/product/about-nudges/index.html)

See how one fund manager used Insight _Advantage_ to reduce bias and increase performance. **[View case study](/content/global-equity-case-study/index.html)**

**Download an overview of Insight _Advantage_ for PMs:**